1) Fordism
– Ford’s contribution to the automotive industry was his drive to
reduce the cost of the automobile, so that it would become more widely
accessible to the general public; Ford accomplished this by increasing
the number of specialized machines used to create parts for the
automobile. This had two advantages: it decreased his reliance upon
skilled workers, who could demand higher wages; and it allowed him to
set a specific pace of manufacturing, rather than letting the workers
set their own pace
(a) Model
T – extremely limited choice (it came with no options, and in one
color—black), but this allowed Ford to perfect its manufacture—which in
turn allowed Ford to drop the price of the automobile from $950 when it
was introduced in 1909 to $290 at the height of its popularity in 1924
(b) $5
a Day – the famous $5/day wage, instituted in 1914, was approached by
few workers, but it helped limit the turnover of 300%; the higher
overall wage also allowed workers to purchase the product that they were
manufacturing (analogy to Bush directives for Americans to do their
“patriotic duty” and purchase stuff in reaction to Sept. 11)
(c) Increased
mobility – ownership of an automobile allowed many more people to move
to the suburbs (or “into the country’); also created a greater demand
for recreation—along with more workers employed in routinized labor.
2) Sloanism
– named after the President of the General Motors Corporation, Alfred
P. Sloan. Sloanism is in many ways the perfection of Fordism;
automobiles were provided in a variety of styles (kind of), and a
variety of price ranges
(a) Creation
of the General Motors Acceptance Corporation – GMAC created in order to
provide financing for potential automobile purchasers who could not pay
cash for an automobile.
(b) Triumph
of Sloanism – by 1927, falling sales of the Model T forces Ford to shut
down production, and re-tool for the production of the Model A. In
1924, Ford had commanded 55% of the new car market.
(c) Increased importance of advertising – used to help people differentiate between largely undifferentiated products; advertising allowed companies to manufacture desires in their customers.
III. The Strikes of the 1920s
A. Coal Mining
1. Battle of Matewan
2. Battle of Blair Mountain--after the events at Matewan, the UMW called on miners and other union members to assemble in West Virginia, armed, to ensure the safety of union miners in the state. Some 10,000 to 15,00 men answered the call, and marched south to Mingo County, where they took part in the largest armed insurrection in the United States since the Civil War.
B. Railroad Industry
1. 1922 Railroad Shopmen's Strike--when the Rail Board approved a 7 cent an hour wage reduction, shopmen voted to go out on strike. The railroads were able to hire enough strikebreakers to fill about three-fourths of the positions; this provoked a violent response from strikers, who attempted to intimidate strikebreakers to stop them from taking their jobs; this in turn brought forth the full police force of the government.
C. Textile Industry
1. 1929 Gastonia Strike--although textile manufacturers had moved South to avoid labor confrontations, working conditions in the mills provoked workers in Gastonia, North Carolina, to attempt to unionize in 1929. Led by members of the Communist Party, the strike provoked violence from both mill owners and local government. After the headquarters of the National Textile Workers Union (NTWU) in Gastonia was attacked, and striking workers evicted from their company-owned homes, a tent city was erected on the outskirts of town, guarded by armed strikers. When the sheriff showed up to demand the strikers turn over their guns, an altercation occurred and the sheriff and several miners were killed. Eight miners were charged with murder, and convicted on rather flimsy evidence--thus breaking the strike
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